CAREER PROFILE

DAM AI Administrator

Salary Range (US$)

$95,000–$130,000
The DAM AI Admin configures and governs AI-driven functionality within the DAM. They oversee auto-tagging, prompt libraries, generative search, and compliance with AI use. This emerging role bridges DAM operations and AI governance, ensuring AI is both effective and ethical.

Core Responsibilities

Configure AI tagging and search, manage prompt libraries, audit AI metadata accuracy, collaborate with librarians, monitor compliance and bias, train users on AI features.
$115,000
Average salary
300
US postings 2024
70% tagging
AI tasks managed
25–40%
Error reduction
4–6 years
Experience required
60% media/retail
Industries piloting

Impact of AI

This role exists because of AI. The Admin ensures AI tools are tuned, monitored, and aligned with business needs and compliance requirements.

Skills to Learn

AI prompt engineering, metadata QA, bias detection, DAM AI modules, API/ML basics.

Personality Fit

Curious technologist, governance-minded, strong communicator.

Ways to Shine

Build AI prompt libraries, monitor bias and accuracy, showcase AI ROI dashboards.

Career Path

DAM Admin → DAM AI Admin → AI Governance Lead

Growth Potential

High—enterprises are beginning to appoint AI-focused roles in DAM as AI becomes embedded in platforms.

Industries

Media, retail, pharma, agencies piloting AI-first DAM strategies.

Further Reading

AI Prompt Engineering guides, DAM vendor AI modules, TdR AI in DAM Guides.

DAM Guides

Click here to explore our in-depth Guides—step-by-step walkthroughs designed to help you master DAM, AI, integrations, and workflow optimization.

DAM Articles

Click here to dive into our latest Articles—insightful reads that unpack trends, strategies, and real-world applications across the digital asset world.

DAM Resources

Click here to access our practical Resources—including tools, checklists, and templates you can put to work immediately in your DAM practice.